Wellizen – SEO Growth for a Wellness Innovation Brand

Project Overview

Wellizen, a wellness innovation company focused on delivering cutting-edge health solutions, engaged Marzipan to lead an SEO sprint aimed at increasing organic visibility, improving technical performance, and laying the foundation for long-term digital growth.

Objectives

• Improve the website's technical health and crawlability
• Drive organic traffic and attract new users
• Increase visitor engagement and page exploration
• Set the groundwork for future SEO efforts across other brand platforms

Key Results (28 Days)

• Site Health Score: 134/100 (47 points higher than benchmark)
• Active Users: 533 up 319.7% (+399 users)
• New Users: 521 up 310.2%
• Page Views per Visitor: 2.7 (up +2.1)
• Average Engagement Time: 37 seconds up 16.9%

Our Solution

• Conducted a full SEO audit and prioritised high-impact fixes
• Resolved indexing issues, metadata inconsistencies, and page structure gaps
• Improved page speed, mobile-friendliness, and internal linking
• Refreshed on-page content and keyword mapping across key pages
• Set up accurate tracking and connected all analytics tools

Outcome

Despite the fragile nature of the site's code setup, we saw rapid and meaningful improvements across visibility, usability, and user engagement. More importantly, the foundations are now in place for continued optimisation — and this sprint proved that even complex websites can see big SEO wins in a short timeframe.

What's Next

Following the success of this project, we're in discussions to expand SEO support across other brands within the Wellizen portfolio — many of which are more technically robust and poised for even faster growth.