Google Ad Grant
$150,000 AUD in free Google Ads — every year.
The Google Ad Grant gives eligible nonprofits and charities up to $10,000 USD per month in free Google Ads. We check your eligibility, handle the application, and manage the grant ongoing.
Eligibility
Do you qualify?
Three key questions that determine your eligibility for the Google Ad Grant.
Is your organisation registered with the ACNC?
ACNC-registered charities are typically eligible for the Google Ad Grant.
Government entities, hospitals, and schools (without a charitable arm) are generally not eligible.
Do you have a quality website with clear mission content?
Google requires a functional, high-quality website that clearly communicates your mission.
Sites with thin content, excessive ads, or unclear purpose may be rejected.
Are you prepared to maintain compliance requirements?
Active campaigns with a 5% CTR, valid conversion tracking, and regular updates to keywords — we handle all of this for you.
Inactive accounts or accounts that fall below Google's compliance thresholds can be suspended.
Not sure? Eligibility depends on your specific registration status and website quality. Get in touch and we'll assess your situation at no charge.
What we handle
End-to-end grant management
Grant Application & Setup
We handle the entire application process — from eligibility verification to account setup and campaign configuration.
Mission-Focused Campaign Strategy
We build campaigns around your mission and services — reaching the people who need you, not just anyone with a browser.
Compliance & Monitoring
We maintain your account to Google's ongoing compliance requirements so you never risk suspension.
Common questions
Google Ad Grant FAQ
How much is the Google Ad Grant worth?
The Google Ad Grant provides up to $10,000 USD (~$15,000+ AUD) per month in free Google Ads — approximately $120,000–$150,000+ AUD per year, depending on the exchange rate. Ads appear in Google Search results and can drive significant qualified traffic to your website.
Who qualifies for the Google Ad Grant in Australia?
ACNC-registered charitable organisations are generally eligible, as are Community Legal Centres and some educational institutions. Government entities, hospitals, and political organisations are typically excluded. Google has specific eligibility criteria — we can assess your situation.
What are the ongoing compliance requirements?
Google requires active account management to maintain the grant. Requirements include maintaining a minimum 5% click-through rate, using conversion tracking, and regularly updating campaigns. Non-compliance can result in account suspension. We handle all of this for stewardship clients.
Do we need an existing website to apply?
Yes — Google requires a functioning website with clear mission content. A poor-quality or thin website may result in application rejection. If your website needs work before applying, a Digital Capacity Diagnosis is a good starting point.
Ready to claim your grant?
Get in touch to check your eligibility and learn how we can manage the Google Ad Grant as part of your digital stewardship.