Medibis Crowdfunding Campaign

Project Overview

Medibis approached us with an ambitious vision: to make high-quality cannabinoid medicine accessible to patients across Australia through a groundbreaking crowdfunding campaign. Starting from zero digital presence in a heavily regulated industry, we needed to build awareness, navigate strict advertising policies, and drive investment—all while maintaining compliance in the medicinal cannabis space.

The Challenge

The obstacles were significant from day one.

Zero Digital Footprint: Medibis was starting completely from scratch with no existing brand audience or online presence.

Regulatory Restrictions: Facebook's strict policies around medicinal and cannabis-related content meant we had to walk a fine line to keep ads live, approved, and compliant.

Complex Investment Journey: We needed to move people from first awareness all the way to making investment decisions—a sophisticated conversion funnel requiring multiple touchpoints.

Credibility Building: In a new and regulated industry, establishing trust and authority was essential for investor confidence.

Our Strategic Approach

Working in close partnership with Birchal, we designed a comprehensive social media sales funnel that guided prospects from initial curiosity to committed investment.

Video-First Storytelling

Created compelling video content for the top of the funnel to reach broad, curious audiences and explain complex medical cannabis concepts in accessible ways.

Audience Testing & Optimisation

Rapidly tested and refined audience segments to uncover winning combinations while staying within platform guidelines.

Strategic Retargeting

Implemented sophisticated retargeting sequences with strong calls-to-action to nurture warm prospects towards investment decisions.

SEO Foundation

Built comprehensive SEO strategy for Medibis' website to ensure visibility and credibility when people searched for more information.

Compliance-First Approach

Every campaign element was designed to maximise return on ad spend while maintaining strict regulatory compliance.

Outstanding Results

Despite the advertising restrictions, the campaign delivered exceptional results:

• $1.1M raised in the first week alone, with over 400 investors joining the project in those initial seven days
• $1.8M+ total raised within weeks, securing Medibis a position in the top 3 crowdfunding campaigns on the Birchal platform to date
• Highest income generation for any client on the Facebook platform at the lowest cost per conversion
• The campaign positioned Toowoomba's first legal cannabis facility on the national map

"It's an exciting time to invite Australians and aware investors to help us transform research and healthcare, while placing Toowoomba and Australia on the global medical map." — Chapel, Managing Director, Medibis