Focus Gum

Project Overview

Focus Gum came to us as a digital ghost story—domain authority of 1, practically invisible in search, and the kind of organic presence that made tumbleweeds feel sorry for them. Most agencies would've thrown paid ads at the problem immediately. We took a different approach entirely.

Before spending a penny on ads, we built something worth finding. The result? A growth engine that delivered 363% more orders in just 90 days.

The Challenge

• Starting from scratch: Domain authority of 1 with virtually zero organic visibility
• Invisible in search: No rankings for critical terms like "caffeine gum" or "caffeinated gum Australia"
• Leaky funnel: Poor site performance would have wasted any immediate ad spend
• Limited budget: Needed maximum impact from every marketing dollar spent

Our Strategic Approach

Rather than the typical "ads first" approach, we built sustainable foundations before switching on the visibility engine.

Phase One: SEO Foundation (Weeks 1–6)

We sorted the fundamentals—no point driving traffic to a house with no foundation.

• Rebuilt key landing pages for speed and relevance
• Implemented clean, targeted SEO strategy
• Optimised content for buyer intent
• Built domain authority through strategic link building

Phase Two: Visibility Engine (Weeks 7–12)

With solid foundations in place, we activated our growth system that makes SEO, paid ads, and website optimisation work together.

• Launched targeted Meta campaigns (Facebook + Instagram)
• Implemented retargeting for 5,000+ new organic visitors
• A/B tested creatives and messaging
• Maintained content publishing for ongoing organic growth

Outstanding Results

In 90 days, Focus Gum transformed from digital nobody to proper market contender:

• 363% increase in orders
• 211% increase in revenue
• 171% increase in sessions
• Conversion rate jumped 73% to a healthy 4% site-wide
• Domain authority lifted from 1 to 10
• Top 3 Google rankings for primary commercial keywords
• ROAS of 1.55 on Meta Ads
• 50%+ organic sales increase before any ad spend

The Compound Advantage

Starting with SEO wasn't just strategy—it was brilliant business sense. Every ad dollar went further thanks to improved quality scores, and we avoided the classic "throwing money at a broken funnel" mistake. The result was sustainable growth that works whether ads are on or off.