Connected Design

Project Overview

Connected Design represents everything we believe about sustainable web development: that environmental consciousness and digital performance aren't competing priorities—they're complementary strengths.

Working with Tracy Graham since 2020, we've created more than just a website. We've built a digital foundation that mirrors her sustainable building philosophy, proving that eco-conscious design principles work brilliantly in both the physical and digital realms.

The Sustainable Design Challenge

Tracy Graham approaches architecture with deep environmental consciousness, designing buildings that work with nature rather than against it. Her website needed to embody these same principles:

• Values alignment: Digital presence must reflect her commitment to sustainability
• Professional credibility: Compete with larger architectural firms while maintaining authentic, personal approach
• Performance efficiency: Fast, clean site that doesn't waste energy or user time
• Long-term sustainability: Solution that grows with the business without constant rebuilds
• Client education: Showcase sustainable building practices to environmentally conscious homeowners

Our Partnership Approach

Sustainable Web Architecture

We built Connected Design on principles that mirror sustainable building practices:

• Efficient resource usage: Clean, optimised code that loads quickly without waste
• Green hosting infrastructure: Renewable energy-powered servers that reduce carbon footprint
• Performance-first design: 82/100 performance score with optimised assets and streamlined functionality
• Future-proof foundation: Scalable architecture that adapts rather than requires rebuilding

Client Empowerment Philosophy

Rather than creating dependency, we've empowered Tracy with knowledge and tools:

• Content management training: Hands-on education so Tracy controls her own content updates
• Strategic guidance: Ongoing advice about digital growth aligned with business goals
• Technical support: Always available backup when challenges arise
• Growth partnership: Collaborative approach that evolves with changing needs

Outstanding Technical Results

• 82/100 performance score: Excellent loading speeds that keep visitors engaged
• 92% accessibility: Inclusive design ensuring universal usability
• 100% best practices: Adherence to web standards and security protocols
• 100% SEO optimisation: Perfect technical foundation for search visibility
• Sub-3 second load times
• Mobile-responsive excellence across all devices

Client Testimonial

"Ben Adams at Marzipan created my website Connected Design in 2020. Since then he has been an incredible ongoing partner—always ready to help, guide, and encourage me as my business grows. I truly value his genuine care for small business and his encouragement for me to learn and manage my site myself. I highly recommend Ben and Marzipan for anyone seeking not just a great website, but a supportive, long-term partnership."

— Tracy Graham, Principal, Connected Design