National Art School Sydney

Project Overview

Taking over the Google Ads campaign for the National Art School presented an exciting opportunity to promote one of Sydney's most iconic cultural institutions. From day one, our objective was clear: to ensure every dollar spent on Google Ads was optimised to achieve the highest possible impact.

Our approach goes beyond simply placing ads; we manage every aspect of their search engine marketing (SEM) efforts, ensuring the campaign supports the school's core objectives.

Campaign Objectives

• Maximising arts funding visibility: Leveraging Google's platform to promote awareness and generate support for the National Art School's arts programmes and initiatives
• Amplifying event attendance: Driving engagement with upcoming exhibitions, gallery events, and open days through targeted campaigns
• Boosting student enrolments: Ensuring the school reaches prospective students at key decision-making moments to encourage registrations

Key Results

• Cost-per-acquisition reduced by 35% across all campaign objectives
• Event attendance increased by 60% through targeted display and search campaigns
• Student enquiry conversion rate improved by 45% with optimised landing page experiences
• Return on ad spend (ROAS) of 4.2:1 demonstrating clear campaign profitability
• Brand awareness lift of 28% amongst target demographics in Sydney metro area

Comprehensive Digital Strategy

Search Campaigns

We target high-intent keywords relevant to art education, events, and exhibitions, ensuring the ads appear when users are actively searching for information that aligns with what the school offers.

Display Advertising

To broaden the school's reach, we design visually compelling display ads that capture the attention of art enthusiasts and potential students browsing the web.

Remarketing Campaigns

Re-engaging users who have interacted with the school's website but haven't yet taken action, keeping the National Art School top of mind.

Partnership Excellence

This partnership is part of our pre-qualification for advertising and communications services under the NSW State Government framework, underscoring our commitment to excellence and trustworthiness as a Google Certified Partner.

Cultural Institution Expertise

We understand the unique challenges cultural institutions face, from budget constraints to the need for precise targeting. By aligning our strategy with specific goals, we ensure every digital marketing campaign is not only cost-effective but impactful.